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Internet Marketing Packages for Small Businesses

It is no secret to anyone these days the amount power that the Internet adds to total integrated marketing communications process. The capability for consumers to search the Internet to look for the best deals on the products and services they want is unmatched by any other marketing medium.

Front Page PR has been working overtime to develop a dynamite marketing formula that taps into a bunch of new ways to reach customers that are actively searching for new products and services to buy.

Not only have we developed methods and process that take advantage of text-based Internet search engine searches, but also harnessing the power that online video clips are bringing to the Internet search capabilities. Unlike TV commercials, which are limited by the time slot an advertiser pays for to air their spot, Internet video clips can be found based on highly targeted keywords.

Understanding how people are conducting searches as well as carefully researching the most searched on keywords that consumers are using to search for a particular product or service makes it possible to almost eliminate advertising budgets being spent in click through advertising programs.

Designing text and video messages that can be found easily, is only half the battle.

Our Internet marketing package also goes one-step further and puts the message in front of highly targeted social networks. These social networks represent an unmatched selling opportunity that allows companies to target specific groups people with particular psychographic makeups, established buying patterns and an extremely strong propensity to buy certain types products and services.

The key to success is understanding how to maximize and blend the following processes together to produce consistent, streamlined messages and automatically deliver them across multiple Internet marketing media channels that target specific groups of customers. Not only do these media outlets reach potential customers, but allow them to discuss the product's or service's features and benefits with their social network and actually forward your marketing messages all over the world via email and phone messages to their friends and family.

Click on each one of Front Page PR's Top 10 Internet Marketing Programs to learn how each step of the marketing process works:

Define Highly Targeted Keywords for Search Engine Marketing
Build Websites to Answer Questions/Finalize Purchase Decisions
Provide a Shopping Cart to Sell Products Worldwide 24x7
Produce Internet Video Clips (free ads) for Video Sharing Sites
Tag/Distribute Internet Video Clips to Leading Video Sharing Sites
Tap into the Viral Marketing Power of Social Networking Sites
Build Momentum with Social Networking Customer Testimonials
Send a Fully Developed Story to Targeted Media Outlets
Begin Media Relations Program to Achieve Success with the Press
Measure ROI via Web Stats, Sales Figures and News Clip Value

The combined power of the following Internet marketing programs will not only quickly increase the awareness for your company's products and services, but also significantly increase your sales force's ability to sign up paying customers. A quick return on investment is almost guaranteed.

Click on the links below to see examples of the Internet Marketing package that we put together for the Hot Air Balloon Company in Phoenix, AZ.

Search Engine Marketing - In a world that revolves around the Internet, understanding what key words customers are using to search for your company's products and services is extremely important. Many people do a good job using search engine optimization for researching the keywords for their pay for click advertising programs, but they don't make the same effort to develop good meta tag structures, including meta tag titles, meta tag page descriptions and meta tag keywords for each one for the web pages. Why pay for advertising if you can engineer your pages to show up in the top 10 results by simply maximizing the right keywords in your meta tags and page content.

Website Development - Most people have a built a website these days, but does their website really use a lot of text to the who they are, what products and services they sell, where they are located, when they are open, and how to buy their products? A website should really serve as a giant Question and Answer session that answers every single question that your sales people are asked on a daily basis.

If you can remove the fear, uncertainty and doubt from the sales equation and build a little trust in the process, your customers will be ready to buy online with a credit card or they will be ready to say "yes" when they pick up the phone and call your sales team. In addition, all content on the website needs to utilize the same keywords over and over to maximize the content for Internet marketing and the search engine search results.

eCommerce - If your website does not have an ecommerce shopping cart on it, you are losing the opportunity to sell your products and services to a worldwide audience 24 hours a day. Even if you have a service-based business, you would be surprised how much money companies can generate by selling technical white papers, research papers, t-shirts, and other promotional items that educate others on how your products and services work. If your website explains why your product is best on the market, why it has the best value and you make it easy for them to buy your products or services online with a credit card, you will allow people to automatically deposit money in your bank account while you are sleeping. All you have to do is wake up and fulfill orders.

Internet Video Clip Production - Another phenomenal marketing tool is to create funny, sexy and intriguing Internet video clips of your company's products and services and upload them to the hundreds of video sharing sites such as Youtube.com, Myspace.com and Yahoo.com. Many people are now using these video sites in the same way they used to use a phone book. In fact, Google now ranks websites with videos on them higher in the search engine rankings. And if your site has video clips, Google lists thumbnails of the clips with the top 10 results. This is important because listings with video thumbnails are clicked 50% more than listings without a video button.

These videos sites put your messages in front of 1,000,000,000 customers worldwide and for a fraction of the price that people used to pay for network TV commercials. Even better, social networking allows people to forward video clips they like to family and friends similar to the way people used to clips coupons out of the newspaper. Do a search Google on one of our clients, the East Valley Singles. The club uses internet video marketing extensively as a way to free to put Internet videos on the Internet to attract new members. Note the number of video links in the top 10 results for this group. We helped the East Valley Singles grow from zero to twelve hundred members using this technique in less than 12 months time.

Internet Video Distribution - There are several hundred video sharing sites and it would take the average customer several hundred hours to fill out a headline, keywords and descriptions needed to upload videos. Front Page PR has a completely automated process that takes all the work out of getting your video clips uploaded automatically.

Social Networking Sites - Utilizing Social networks sites like Myspace.com, Meetup.com, Facebook.com and others to energize your Internet marketing strategy is one of the best ways to generate tons of traffic that could potentially send hundreds of millions of new users to your company website. These sites allow you to upload videos, add blog posts and many other content building opportunities that allow you to build a ton of hypertext links that point back to the company website. If you make a sexy or funny video similar to the ones produced for the Superbowl, your company could generate a million views overnight as people rate the video, comment on the company and send the video clip to hundreds of friends via email. The best news is the exposure is free.

Customer Testimonials - Social networking sites are a great place to get people to try your products and services. Social networks work similar to the way direct mail lists used to be used to mail marketing literature to targeted list of potential customers. The key is to find groups or social networks of people that have a propensity to buy your products and services, and then offer them free product demonstrations or give them discounts to trial your offerings. For example, a hot air balloon company might give the organizer for a social networking group a free ride to market the service to his members. Once members show up for the ride they take lots of pictures and post them on their websites. They also write customer testimonials about the ride and put links back to the hot air balloon company's website, which encourages other members to sign up for rides at a later date.

Press Release - Once you have built a nice website, loaded it with products that people worldwide can buy with a credit card, and produced some videos of people using your product or enjoying your service, you need to create awareness and raise visibility so that people know what to be searching for on Google or YouTube.com. The best way to do this is write a press release that describes the who, what, where, when, why and how much for your products an services. The press release can also contain hypertext links back to your website as well as links to demonstration video clips of why they should buy.

Press releases should be distributed to a professional newswire service such as Marketwire.com or Businesswire.com. The newswire service will carry your press release to newspapers, business journals, broadcast outlets and tons of Internet news portal sites. In addition, lots of consumers read the newswires everyday. The more places that carry your press release, the more links from the press release that you will have on large volume websites point back to your website and your Internet video clips. It is the best way to raise awareness for your company and get reporters interested in writing news story about your company's products and services.

Media Relations Program to Generate Articles - Getting free articles published in local newspaper or trade publications is a fantastic way to raise awareness for your products and services. For example, one article in the Arizona Republic reaches over a million readers per issue. If you get a half of 1% response for a story that runs, that means that 5,000 potential customers will visit your website or call you about buying your products and services.

Measuring Return on Investment (ROI) - To track the success of your marketing communications programs, we highly recommend that you have at least one of the following tracking methods in place to gauge the success of all marketing dollars being spent to raise awareness for the companies products and services. For small companies it is fairly easy. Any marketing money should cause a spike in sales. For larger companies, however, many things can affect sales. The best way to measure success is to track all traffic coming into a company's website. All Internet traffic from online advertising banners, Internet video clips, network TV commercials, press releases and content posted to social networking sites can use unique tracking links to determine which marketing programs are working and which ones are not. You can also use a program like Google Analytics to track conversion rates for each marketing program as they relate to sales. In addition, you can also track PR success based on the number of news stories generated and the amount the space received is worth had the space been purchased with advertising dollars. Tracking the circulation for each story received will also tell you the number of gross impressions being generated.

If you allow Front Page Public Relations to implement all of the Internet Marketing Programs mentioned above and follow our advice on what messages to promote on your company's website and in your company's Internet marketing campaigns, we guarantee that you will see a significant increase in your news media coverage, your websites Internet traffic, and the amount of sales leads for your sales team.

Our Internet Marketing program costs $10,000 per month and you will need to sign a minimum 12-month contract. We have smaller retainer packages available, but if you want to significantly increase awareness for your company's products and services this program is guaranteed to do it. If you would like to sign up for one of more of these programs, please contact Robert Hoskins at 602-326-0940.