Want to make an Internet Advertising video for Internet Protocol (IP) networks such as Myspace.com, YouTube.com, Google Videos, Yahoo Videos, etc.?

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Internet Advertising Videos

Online Internet video advertising is a tiny segment of the overall market, drawing a scant $121 million in spending last year compared with $9.5 billion for all online media, according to JupiterResearch. Other stats show Internet Video Ad spending represents just under a tenth of a percent of the $250 billion total U.S. ad market.

Yet marketers are really excited about it. Why?

The reason is the ability to reach a worldwide audience for a fraction of the cost it that most old school advertisers would pay to reach the same audience as a network TV commercial just five years ago.

JupiterResearch predicts a 64% jump in online Internet video advertisement spending this year.

The top video aggregators report daily streams in the millions. No question, the reach is there. Myspace.com alone can reach an audience of more than 218 million potential customers.

Compare that to the population of the United States, which is around 300 million people as of July 2007.

The cost to produce a 30 second or 60 second TV commercial can exceed more than $100,000 for production costs alone. In addition to producing a TV commercial, clients then have to pay for the airtime to put the commercial in front of the correct target audience.

As proof that the Internet video advertising revolution is truly underway, Google recently paid $1.65 billion for YouTube, a company not 20 months old. The aftershock of that mash-up will, all by itself, contribute to Internet video's growth. In addition, eMarketer projects video ad spending will soar 92.0% in 2008.

The Internet Video Advertising opportunity represents the single fastest growing - and perhaps most cost effective advertising medium available today.

Though Internet video ad spending represent only 0.6% of TV ad budgets this year, large spending gains for Internet video advertising are down the road and not too far away from present day advertising media.

By 2010, one in ten dollars devoted to Internet advertising will go for video placements.

The Key Questions that Advertisers Must Ask Are:

What are the costs involved in producing an Internet Video Advertisement?
What are the essential elements for creating effective Internet Video Advertisements?
Can existing TV commercials be translated for the Web?
Can you estimate what the return on investment is for Internet Video Advertisements?
Once production is finished, what are the costs to distribute an Internet Video Advertisement?

Many publishers and agencies now believe Internet broadband maturity and a healthy online Internet Video Advertising marketplace have created to an ideal Internet Protocol Television(IP-TV) marketplace which is ripe for the picking by advertisers who are quick enough to take advantage of the advertising opportunity before real Internet TV channels emerge and begin charging rates that are comparable to network TV, cable or other advertising media rates.

Front Page Public Relations is only one of a seasoned pack of Internet Video Advertising producers hard at work developing the technology and marketing strategies to take advantage of the Internet Video Advertising opportunities.

For less than $1,000, Front Page Public Relations can produce a simple 30-second commercial that will deliver a world wide reach by utilizing the most highly searched for keywords and key search phrases on the most popular search engines.

So who's buying the most online video media? Not many corporate customers and that is why the opportunity is an untapped goldmine.

This year (2008) represents a mass-market benchmark, as more than 50% of the US population - 155.2 million people - will watch video online. How this audience reacts to online video advertising will ultimately shape the format.

And while most advertising firms are considering the production of the Internet Advertising Video product and placements, Front Page PR is more focused on developing the content that will be distributed and viewed directly by consumers for the information content.

We develop stories that popular Internet TV channels will use for content versus, trying to place a 30- second spot before a popular news story.

Producing stories and content that is interesting to the correct target audience, then making sure the most searched on keywords are being utilized, allows our clients to reach potential customers with a message that is both interesting and relevant to subjects they are actively searching for on all major search engines.