Conducting Customer Surveys

Communicating with existing customers can reveal many things.

Not only will customers tell you what you are doing right, they will also tell you what you are doing wrong.

The question is, will you listen?

American auto manufacturers have been criticized for years about the quality of their vehicles. Some say that the service and replacement parts business for auto dealerships is a cash cow. So while customers have been complaining for years, the American car companies have done little to improve on quality.

Who does listen?? The Japanese have been listening for a long time and their product lines reflect many things that the American people have been requesting. Thus their market share in the United States continues to grow.

So if you want to sign up more customers and improve revenue per customer, the best place to begin your research is with your existing customer base.

 

 

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