Marketing Questions for Small Business in Arizona that need help building a website, Internet marketing, search engine marketing, and generating free publicity through Public Relations

Questions: What we need to know to help you
position your company's product and services

1. Developing a Solid Marketing Foundation = Who are you?

a. Does your company have an easy to understand corporate identity and logo?
b. What are your company's top 10 selling and most profitable services? c. Does your company have written marketing goals, objectives and strategies?
d. Does your company measure its marketing return on investment?

2. Finding the Right Target Audience = Who is your target market?

a. Who is buying your products right now and why?
b. Why are target audiences so important? Do you really need one?
c. Do you know how to find the customers with the highest propensity to buy your company's products and services?
c. Do you know what media channels have the highest composition of your target audience?

3. Performing a Marketing Competitive Analysis = Who is your competition?

a. What Internet marketing strategies are they using to market their website?
b. What media strategy are they using in their print/broadcast advertising campaigns?
c. What publicity strategy are they using in their press releases?
d. What competitive positioning statements are they using in their product marketing literature?
e. What incentives or seminars are they offering in their direct mail campaigns?

4. Internet Marketing = How to get the best FREE global marketing possible

a. Are your meta tags optimized for the best Internet marketing possible?
b. What are your most popular Internet marketing keywords?
c. Do your website descriptions contain effective "call to action" messages that will convince customers to click through to your site for free?
d. Are your website titles, content and keywords engineered correctly to maximize free Internet marketing?
e. Are your URL directories, hypertext links and content laced with the right Internet marketing keywords?
f. Does your website collect business lead information from prospective customers?
g. Does your website sell products worldwide via an electronic shopping cart?
h. Does your website push information to customers automatically using electronic newsletters, email blasts and promotional offers?
i. Does your website provide Internet marketing information via daily RSS feeds?
j. Do your executives talk to customer groups via subject matter expert Blogs?

5. Public Relations = How to build editorial stories that the media will pick up

a. What is needed to write an effective press release? Short story briefs?
b. Should you use a national newswire to distribute your news?
c. Should you build a database of the right reporters/editors/analysts?
d. What are subject matter experts and how are they utilized?
e. What is needed to build an effective media relations campaign?
f. What do reporters really need to build a good story for you?

6. Advertising = How to continue the PR momentum with cost-effective advertising

a. What is online Internet marketing/search engine marketing?
b. What trade publications and business journals target your industry?
c. Could direct marketing via postal mail increase your retail foot traffic?
d. Is email marketing an effective medium for reaching your customers?
e. Ever tried outdoor media such as billboards and transit media?
f. Is broadcast radio/TV advertising too expensive?

Back to the Business Marketing Seminar

Questions: What we need to know to help you position your company's product and services

1. Developing a Solid Marketing Foundation = Who are you?

2. Finding the Right Target Audience = Who is your target market?

3. Performing a Marketing Competitive Analysis = Who is your competition?

4. Internet Marketing = How to get the best FREE global marketing possible

5. Public Relations = How to build editorial stories that the media will pick up

6. Advertising = How to continue the PR momentum with cost-effective advertising

Questions: What we need to know to help you
position your company's product and services