Search engine marketing achieves best position possible in leading search engine results by maximizing titles, decriptions, meta tags and keywords

New Search Engine Marketing Survey Reveals that Over
60% of Websites Not Optimized for Effective Search Engine Results

Companies Wanting to Show Up First in Popular Search Engine Results
Only Need to Make Simple Changes to Web Pages to Advance Their Position

Phoenix, AZ, March 27, 2006 – Front Page Public Relations announced the results of a search engine marketing research study, which showed more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines. In many cases, websites do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites.

To meet the demand for growing search engine marketing services, Front Page Public Relations announced a new Search Engine Marketing (SEM) team dedicated to improving webmaster and marketing personnel education on how to improve their website's search engine ranking. In addition to titles and Meta tags, the SEM service demonstrates how companies can improve their website’s content and directory structures to maximize their opportunity to be ranked in the top 10 search results of search engines such as Google, Yahoo, and Microsoft’s new search engine, Live.com.

"Through working with Google's Beta Testing programs for the Google Adwords, Google Adsense, Google Analytics and Google Site Map Programs, and our client, the Broadband Wireless Exchange, our team learned a great deal on how to leverage keywords to improve search engine ranking as well as increase revenue from Google's Adsense programs," said Robert Hoskins, Front Page Public Relations' President. "In the past five years people have forgotten how important certain elements of a web page are to improving their marketing's reach. It is amazing what modifying certain blocks of code on a web page can accomplish."

Hoskins added, "And it isn't just the ranking that companies should be focused on. Getting in the top 10 results is only half the battle. What a company's listing says in the search engine results is even more important. Search engine results should really be looked at with the same creative approach used in all advertising campaigns. If the message doesn't convince customers to click through to a company's website, adjustments need to be made until they do. In the study we conducted, more than half the companies did not provide a good reason to visit their website."

"If these same companies spent as much time revising their Meta tags as they do writing Google Ads, they could pull customers to their websites for free. For example, go to www.google.com, and do a search on Gilbert PR. You’ll see that Front Page PR’s website shows up in the top 10 results. As a result we don’t have to pay for Google Adwords to push customers to our website."

If you would like to learn how to adjust your content and Meta tags, please visit Front Page PR’s FREE technical section on How to Effectively Prepare Your Website for Search Engine Optimization (SEO).

What are Meta Tags?

Meta tags are blocks of computer code placed on web pages that provide the title of a page, a list of keywords related to the content on the page as well as a brief description of the content. Other Meta tags can provide search engines with important information such as what category to file websites under, how often they should visit to check for new information and refer search engines to a designated site map that contains all of the links on a website that a company wants indexed by search engines.

Meta tags are used by search engines to build the profile of a page that is presented when search engine results are returned to a user. Like mini hidden advertisements, when Meta tags are written correctly and contain a motivating call to action, the website's description can significantly improve the number of readers that decide to click through to a company’s website.

Where are Meta Tags?

Anyone can check a website’s Meta tags by logging onto the website. Place the mouse cursor over a blank part of the page and right click. Scroll up and down or do a control+f, which will launch a search box. Search for the word title or Meta, and then look for the following computer code:

<title>A Descriptive Website Title Should Be Here</title>

There are many different Meta tags that can be used, but these are the most important ones.

How Much Does Search Engine Marketing Cost?

Front Page Public Relations will do free analysis of a website’s Meta tags, directory structure and files names and show the customer what needs to be changed.

If the customer wants Front Page PR to make the adjustments for them, it will cost $200 per page. For this fee, Front Page PR will provide the computer code that enables search engines to better understand the website’s content as well as lead to a better position in search results. In addition to position, Front Page PR will provide carefully written (mini-advertisements) descriptions designed to convince customers to click through to the customer's site as they read through the search engine results.

Key Word Research and Competitive Analysis

In order to generate the best copy possible, Front Page Public PR performs an exhaustive search for the most searched on key words. The company also does a complete competitive analysis on companies currently in the Top 10 results to see what strategies they are using to achieve a top ranking.

About Front Page Public Relations

Based in Gilbert, Arizona, Front Page Public Relations is a full service marketing communications firm that handles advertising, public relations, media relations, marketing, website design, website content development and Internet search engine optimization (SEO). Customers can call (480) 218-4441 or visit the company’s website at www.frontpagepr.com for more information.

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Contact:
Robert Hoskins
Front Page Public Relations
Direct Phone:(480) 218-4441
Email: robert.hoskins@frontpagepr.com

New Search Engine Marketing Survey Reveals that Over 60% of Websites Not Optimized for Effective Search Engine Results