Building Accurate Media and Analyst Databases

The foundation for building a good public relations practice is a precise and thorough database of media contacts that cover your client's products and services. We have been working in the public relations business for the last sixteen years and during that time we have built some excellent relationships with reporters and editors in both the local and the national media.

Like most PR firms, we use Bacon's to start the database building process, then complete the process by spending a lot of extra time researching editorial environments, scouring editorial calendars and talking with reporters on the phone and via email. Reporters like doing business with us because we take the time to understand our client's business and make sure that we can answer 90% of their questions before picking up the phone and calling them.

Our goal is to build a personal relationship between your executives and the media. Once the media knows that we can get your executives on the phone within 30 minutes notice for a last minute interview, they will call us every time a story falls through at deadline.

In addition to media relations, we also do a lot of work with analyst firms such as the Gartner Group, Yankee, Visant Strategies and many others. If you would like to see your company listed in leading industry research reports or have some third-party case studies done on your clients, we can help you accomplish this goal.