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 Demand Side Management |
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Public Relations Campaigns for
Utility Demand Side Management Programs
Demand Side Management Publicity Programs
Front Page Public Relations has developed a special publicity program to market a utility company's Demand Side Management (DSM) programs.
While not directly related to DSM programs, utilities can use the same program
below to market their renewable energy programs such as solar, wind turbines and bio mass.
We believe renewable energy will be one of the best ways to augment power
grid capacity for peak load demands.
Many utilities and state regulatory agencies are beginning to recognize that the effective use of public relations programs to generate free publicity can significantly offset much of the marketing costs associated with the administration of demand side management programs.
Implementing advertising and direct mail campaigns are time consuming and very expensive. PR programs are quick, efficient, and up to 75% cheaper than printed marketing materials. And, since news stories are written by unbiased reporters, consumers are fives times more likely to response to a news story than a paid advertisement.
Our publicity programs can be orchestrated directly with a utility company's marketing department, or we can bundle our services into a third party's demand side management marketing program.
For example, an energy consulting firm could outsource the entire marketing portion of their demand side management program to our firm and we would work behind the scenes to achieve the firm's marketing goals and objectives.
Our media relations experts pitch Demand Side Management stories to many types of newspapers, magazines, vertical trade publications, business journals, internet news portals, and broadcast media outlets.
Generating news stories is the cheapest and most cost-effective way to change public opinion and motivate customers to buy and install energy efficient products/services as well as influence them to change their energy consumption patterns to reduce peak time load.
Our public relations database contains more than 825 newspapers and magazines that write news stories, feature articles, and provide customer testimonials on energy related topics.
Our firm generates hundreds of stories in media outlets all over the United States. We guarantee that we can generate news and outreach results for any utility or energy consulting firm that wants to receive more positive and extensive exposure in the media for their demand side management programs.
At the end of each month, we put all of the news clips that we have generated into a Clip Book for the client and provide a Cost/Benefit Analysis spreadsheet that details exactly how many readers the program reached and the advertising value of the ink received.
Clip books are a great way to share information with public utility regulatory bodies, i.e., state commissions, because the articles provide a wealth of information and feedback on how the industry views demand side management programs. Unlike marketing materials, news stories contain quotes from industry analysts, executives, subject matter experts and customers utilizing demand side management program recommended products and services.
The next time a state commissioner asks you what you have done lately to market your Demand Side Management program, you can hand them one of our clip books, which will be filled with stories on your program's challenges and achievements. News stories and program statistics make it very easy for everyone to see the progress being made.
Unlike advertisements or direct mail pieces, news stories are written by unbiased reporters that detail the utility's marketing programs, energy efficient appliances, and the step-by-step process customers need to implement better energy consumption strategies. Stories can also provide a list of energy consulting firms for customers who need help analyzing or implementing demand side management programs.
News stories are the best way to inform large audiences of readers and sway public opinion. They can explain how low-income and fixed-income retired senior citizens can reduce their monthly electricity bills; direct readers to community service websites for more energy program information; invite them to retail outlets that sell energy star products/services for free demonstrations, seminars and training events; as well as make consumers and businesses aware of financial incentive programs being offered to help them afford the conversion.
One news story placed in AARP Magazine could reach more than 1.6 million retired senior citizens with the "Top 10 Ways to Reduce Your Energy Bill" or the "Top 10 Energy Star Products that Should be in Every Home."
Unlike advertising and printed marketing materials, there are no costs associated with public relations outside of the monthly retainer fee or special events. No printing costs, no mailing deadlines and no advertising space costs.
Regardless of what issues a utility is dealing with, public relations messages can be created, distributed and published in a very quick and timely manner to address each state's energy related concerns. Instead of fielding millions of calls from confused customers, a good PR campaign can address and answer customers' questions upfront, which allow utilities to focus on their core business of producing and transmitting energy in the most cost efficient manner possible.
Our publicity programs focus on three specific areas of Demand Side Management:
- Energy Efficiency , which focuses on products, services or practices aimed at saving energy in end-use applications generally by substituting technically more advanced (compared to what is currently be used) equipment or practices to produce the same or an improved level of end-use service with less energy use. Examples include high-efficiency appliances; efficient lighting products and systems; high-efficiency heating, ventilating, and air conditioning (HVAC) systems or control modifications; advanced electric motor drives; efficient building design; and efficient operation and maintenance practices.
- Load Management , which focuses on deliberate actions sponsored by a utility to reduce peak demands or improve system operating efficiency. Examples include direct control of customer demands through utility-initiated interruption or cycling, thermal storage, and customer education to encourage end-users to shift energy usage patterns to off-peak time zones.
- Demand Response , which focuses on all intentional modifications to electric and natural gas consumption patterns of customers affecting the timing or quantity of customer demand and usage. Examples include demand response programs used to reduce customer energy usage in response to prices, market conditions, or threats to system reliability. Demand response programs may include dynamic pricing/tariffs, price-responsive demand bidding, contractually obligated curtailment, voluntary curtailment and direct load control/cycling.
Demand Side Management Publicity Goals & Objectives
- Create awareness for utility company demand side management programs by generating free news stories in newspapers, magazines, vertical trade publications, business journals, internet news portals, and broadcast media outlets that explain the features and benefits of energy efficient products, the importance of electric load management, and the cost savings of off-peak energy recommended by demand side management programs.
- Generate consumer interest by generating news stories that demonstrate how consumers can save money on energy bills and reduce carbon emissions by installing energy efficient products and services recommended by utility demand side management programs. Utilities and/or energy consultants should partner with large retail outlets such as the Home Depot and Lowe's to host and market free energy use clinics and energy star products that teach people how to look for ways to save money, reduce energy consumption and take advantage of financial incentive programs.
- Generate commercial business interest by generating news stories that demonstrate on how businesses can save money on energy bills and reduce carbon emissions by installing energy efficient products and services recommended by utility demand side management programs. Utilities should partner with large HVAC consulting firms to host and market energy star products and demand side management consulting services that teach building operators and property management companies how to look for ways to save money, reduce energy consumption and take advantage of financial incentive programs.
- Generate better community relations by generating news stories on how the utility goes the extra mile to help low income and fixed income senior citizen customers afford and install energy efficient products and services recommended by utility demand side management programs.
- Drive readers to utility demand side management and/or consumer-related websites containing education forums on best use energy practices, free customer premises evaluation forms, contractor business lead forms and other lead generation processes to promote, educate and convert more customers to utilize more energy efficient products, services and consumption patterns.
Demand Side Management Publicity Success Strategies
- The first step is to make sure that utility executives or other company spokespersons are media trained , which teaches them how to understand a reporter's news beat, understand the media outlet's editorial environment and help them understand how to present information, facts and figures that the reporter can use to write a positive feature story on the utility's demand side management program. Executives will also learn how to stay on topic during interviews and how to redirect or bridge to another topic if a reporter tries to get them to discuss a topic they are not prepared to discuss.
- The second step is to build a message map . A message map is a graphic representation of all possible topics that could be covered during an interview. The message map is a series of big circles with the main points on inside and all the sub-topics on the outside displayed on lines attached to the main circle. There are multiple circles with their own message points, but they are all connected. At the end of an interview reporters usually will ask if there was anything that they forgot to ask or cover during the interview. A message map makes it easy for an executive to scan all the topics and add one or more important topics at the end of the interview. Many times this will lead to a follow up story.
- The third step is to build a FAQ Sheet . Each message map is supported by a Frequently Asked Question (FAQ) sheet. The FAQ sheet contains every question that a reporter might ask, complete with a polished answer. The FAQ sheet is a used for two purposes. One is to make sure all responses from utility execs are consistent. The second purpose is to lead reporters down a topic path that utility executives want to pursue. FAQ Sheets are evolving documents that are updated after every single interview. There are usually two FAQ Sheets. A public FAQ sheet contains positive discussion points that are shared with reporters. A private FAQ sheet contains negative discussion points and is not made public. The private fact sheet provides executives with company approved statements on hard-to-answer subject matters, and then provides a bridge (escape route) to another positive discussion point that the executive does want to cover during the interview. The same FAQ Sheet can also be used to provide polished answers to utility regulatory questions in regulatory proceedings. (The use of such carefully prepared answers covering virtually every topic will impress state regulatory officials with politically correct answers.)
- The fourth step is to build a media relations database . Once executives are media trained and the message map/FAQ sheet is prepared, Front Page builds a giant database of every reporter that covers energy related topics. We begin building relationships between executives and reporters, one industry at a time. Utility execs are positioned as subject matter experts that are available for positive stories on the energy industry. The more reporters that know what topics an executive can discuss, the more stories they will be quoted. Reporters always search backwards to see what has been written and who was quoted. One quote leads to two more stories, then four and so on. Reporters talk to many important people and are very good resources for facilitating new business relationships. The more reporters an executive knows, the more access they will have to other executives in the industry, which can be very good for developing new business deals and career moves. If you are a utility company PR manager, our media relations expertise will make your job very easy.
- The fifth step is giving news scoops to leading publications . One way that we build relationships with reporters is by offering them scoops on stories. We can offer reporters stories a week before they hit the newswire. This allows reporters to write a big feature story that shows up on the front page (this is how we got our company name). We share the scoop with a different publication each week. Once reporters realize they can get the story ahead of time, it trains them to call us on a weekly basis to see what stories we have ready for them. It also encourages them to call us when they are working on other energy stories because they know us and want to return the favor for us giving them the scoop.
- The sixth step is to build events that interest the press . Another successful strategy we use to generate news stories is to hold energy technology days. Energy Technology days show off the latest and greatest energy technology such as the latest ways to add energy star appliances or new energy production capabilities to homes and businesses. Energy Technology days are very similar to tradeshows except the entire focus of the show is squarely on one utility. These events are very successful. We set up 5-6 related presentations, followed by a Q&A session. After the presentations, which are loaded with potential news story material, we hold a big luncheon and use a seating chart to sit people together by subject matter. For example, if a utility company wants to market small scale tri-generation technology for large business such as hotels, hospitals, schools, shopping malls, etc., we would sit executives, reporters, industry analysts, customers and vendors, together by topic. This gives reporters everything they need to complete a phenomenal feature article. They have executives for quotes, analysts for third party verification, customers for testimonials and vendors for product details. A typical event might have 10 tables with 5 reporters. These events generate a massive amount of positive press because we make it easy for reporters to get access to everyone they need to talk to for a story at one event. They are extremely effective at generating the exposure that utilities need for their demand side management programs. They cost hundreds of thousands of dollars less than attending one tradeshow. No travel expenses, no floor space rentals, no drayage costs, and senior executives only need to spend three hours at the event. Their directors and senior managers do the majority of the work for the event.
- The most important strategy of all is building relationships . Just like in sales, it is important to build good relationships with the people who buy your products. The same is true of reporters. The better the relationship is, the more stories they will write. To create these types of relationships, utilities need an aggressive PR firm that proactively calls every single reporter in the industry that covers energy and makes friends with them. That is what we do and why we have been so successful with our clients. If you want more exposure for your pet projects, please call us at (480) 218-4441.
- The last step is building a news story clip portfolio. Clip books are used to show clients the value of our work and their return on investment. We use a clipping service to track, clip and send us a copy of every story that we get published. We then compile a cost/benefit analysis measurement sheet that details the article headline, publication name, publication circulation, and the number of gross impressions (number of people that read the story). We also compute the amount of money that would have been spent with advertising dollars to buy the same amount of press we received for free. These books are awesome for Marketing Directors because they will show upper management that they reduced their advertising budget by millions of dollars, but reached three to five times more readers through free publicity. More importantly, utility CEOs and Presidents can submit copies of these clip books to the state utility regulatory commissions to demonstrate the massive amount of work they have been doing to market their demand side management projects.
DSM Publicity Program Overviews
1. Residential New Construction Demand Side Management Program
The Residential New Construction DSM publicity campaign will market high efficiency construction practices to new home builders. The program will publicize incentives to builders who meet utility company DSM energy efficient standards in order to increase the penetration of high efficiency homes. Despite the slowdown in the housing market, the annual increases in expected incentives to builders should increase the number of participating builders.
The public relations campaign will target building, new construction and architect trade publications. In addition, the public relations campaign will target general interest publications to educate prospective homebuyers on the benefits of choosing an energy-efficient home. Both publicity efforts will drive readers to the utility websites where in-depth tutorials will educate consumers about which builders construct energy efficient homes as well as comparison charts detailing return on investment figures.
2. Residential Existing Homes Demand Side Management Program
The Residential Existing Home HVAC DSM publicity campaign will market energy-efficient equipment and proper installation and maintenance of residential heating and air conditioning systems to consumers.
The public relations campaign will target HVAC trade publications that educate contractors on the financial incentives, the high-efficiency of next generation HVAC systems, and customer referral programs for contractors who attend DSM contractor training programs. The public relations campaign will also target remodeling and home improvement publications with articles that educate consumers on how to evaluate their HVAC equipment to measure its performance as well as financial incentives available to help them finance upgrades to improve air flow, refrigerant charge and sizing.
3. Consumer Products Demand Side Management Program
The Consumer Products Demand Side Management publicity campaign will market energy efficient products such as EPA/DPE Energy Star approved lighting to local retailers and consumers.
The public relations campaign will target retail outlet trade publications with articles on incentives and discounts provided to entice retailers to carry Compact Fluorescent Lamps (CFLs). Consumers will be offered in-store presentations on the cost savings and return on investment they will receive by upgrading to CFL lighting systems.
4. Non-Residential Existing Facilities Demand Side Program
The Non-Residential Existing Facilities Demand Side Management publicity
campaign will market prescriptive incentives to owners and operators of large non-residential
facilities for energy-efficient improvements in lighting, HVAC, motors, and refrigeration
measures.
Non-Residential New Construction Demand Side publicity campaigns will
market three main messages that target big commercial business customers:
The Small Business Demand Side publicity campaign will
market energy efficiency to small commercial businesses that consume 200 kW or less
of aggregated demand. The campaign will market prescriptive incentives to small business
owners for upgrades to lighting, HVAC, motors, and refrigeration applications. The campaign
will also market direct install programs, which will help small businesses evaluate and
implement energy efficient projects.
School Demand Side Management publicity campaign will target public schools
as well as charter schools. Schools will be encouraged to fully subscribe to demand side management
programs. The campaign will market the same energy efficiency incentives as large existing
commercial buildings for existing schools and construction of new schools.
Building Operator Demand Side Management publicity campaign will market
training incentives for building operators (managers) and facility maintenance technicians
on energy-efficient buildings, operations, and maintenance practices.
The Energy Information Services Demand Side Management publicity campaign
will market custom meters to large non-residential customers that want to monitor their
energy usage in 15-minute intervals through a web-based energy information tool. Customers
will be able to use the smart meters to improve or monitor energy usage patterns, reduce
energy use, reduce demands during on-peak periods and better manage their overall energy operations
while saving money at the same time.
The Community Relations Low Income Demand Side Management publicity campaign
will market the utility's community relations program to help lower income households
take advantage of monetary incentive programs to help lower income families with various
home improvements including cooling system repair and replacement, insulation, duct sealing,
sunscreens, water heaters, window repairs, and lighting systems.
To generate news coverage, a utility or an energy
consulting firm should generate press releases on the utility's core DSM subject matters
highlighted below. This is a short list of press releases that can serve as a
starting point for most utilities. PR programs can be expanded
to meet a wide variety of energy related marketing needs.
Once the utility's core PR messages have been released, the
PR team should begin targeting vertical publications that
reach specific groups of each DSM customer base within each publication
segment with the following types of releases:
We simply substitute the list of magazine categories below into the
"XYZ" variable above. For each category, we build a database of the top magazines in each
category similar to the list of publications at the bottom of this page. Utility
executives will recognize these books because they cover the power generation and
electrical utilities. If we want to target HVAC installers, we target HVAC publications
with a high composition of HVAC vendors and installation companies. The same is
true if you want to reach building operators and facility management professionals.
The most important benefit of hiring a PR firm is the
process of developing defined communications messages and talking points. Regardless of whether utility company executive is answering questions
for a press interview, a state regulatory agency, a town hall meeting, a public comment meeting,
or an investor relations event, his or her comments/answers to questions will always provide
a positive spin designed to please the person asking the questions. A good PR firm strives to make sure that an executive is always prepared with
a list of every possible question that might be asked and has been briefed on the
best possible way to answer the question. Once the message points are developed and approved they can be
used across the board in the utility's public relations, advertising, marketing,
regulatory, financial and internal marketing communications. Once the message points have been approved and utility executives have been
media trained, the PR machine begins to write press releases and begins pitching news
stories to newspapers and magazines. Interviews are setup and executives will enjoy
the opportunity to point out the forward progress their utility is making with regards
to demand side management programs, or any other message the utility wants to communicate
with the media, and ultimately with its customer base. Compared to expensive magazine/newspaper advertisements and
direct mail programs, which have a limited reach and/or a low response rate, a PR
campaign delivered with the right message for the right target audience can
generate hundreds of free articles and news stories in a wide variety of media outlets. Need to develop a program on how to inform and teach senior citizens
how to save money on monthly utility bills? No problem. One press release can be written and distributed to every
senior citizen publication in America, which results in free articles being published
in publication that senior citizens are actively reading every day. Need a program to inform consumers on the best energy star products
to buy or where they can attend a local seminar on determining the energy coefficient
of their home's cooling/heating/weatherization system? No problem. One press release
can be written and distributed to local newspapers, business journals and media outlets,
which results in free stories being published that inform customers about the features/benefits
of energy efficient products and what retailers are carrying these products and offering
the best incentive or rebate programs. Free news stories are one of the best ways to
invite customers to attend free energy star and CFL light bulb training seminars. Utilizing press releases to generate free stories and articles is the
smartest, the quickest, and the most cost-efficient way possible to inform and educate
the specified target audience with the correct messaging points and desired "call to actions." Unlike expensive direct mail pieces, which are usually thrown
in a trash, our free news stories are printed in environments where readers are
actively searching for information on how to save money and make their homes
and businesses more energy efficient. The news stories all contain the appropriate
"calls to action" that are designed drive interested customers to a utility company's
existing website, a retail location or a local seminar where they can find free information,
energy tutorials, and customer registration forms to sign up for all types
energy efficient incentive programs. And at the end of each month, we clip and collect all of these
news stories and put them into a binder (clip book), which can be shared with any customer,
regulator or investor to show the progress the utility company is making with
their Demand Side Management programs. A good PR program will significantly improve the utility's
brand or image in the public's eyes. Good press will also work wonders with
concerned state utility regulators that want to see proof of proactive campaigns
designed to make home and businesses more energy efficient, reduce the problem
of managing peak loads and persuading end users, small and large, to adhere to
more efficient power consumption patterns. To achieve success with the press, Front Page Public Relations works
closely with leading internet, print and broadcast media outlets to build relationships
with a utility's demand side management executives to position them as subject matter
experts for media interviews and feature stories. We carefully research the editorial
calendars across numerous vertical industries to find good opportunities to pitch
demand side management stories and customer testimonials. Unlike expensive direct mail pieces, which are usually thrown away,
and expensive advertising, which is cost prohibitive, news stories are always read
and are perceived by readers as being unbiased and more five times more credible than
advertising. Utilities can spend a million dollars on an advertising campaign and
receive a million dollars worth of advertising space. In contrast, a utility company can spend
$250,000 on a publicity campaign and generate several million dollars worth of free press. For example, if the average cost for a
full-page, 4-color ad is $10,000, then $1 million budget would only buy 100 pages of
advertising. A good advertising campaign would only be able to buy 5 pages in each
business category mentioned below, which would only reach one publication in each
category. The cost to produce full-page, 4-color advertisement is also expensive,
sometimes up to $10,000 per advertisement in creative costs. For a fractional budget of $250,000, a utility could utilize a
public relations and media relations campaign to generate several million
dollars worth of free exposure in every single business category below.
One press release can be written for each business category, but unlike a
single advertisement, when written correctly a single press release can
generate stories in every
publication within a vertical business category. There are no creative costs to generate a press release. The cost to distribute
a press release is about $1,000. The media relations campaign utilized to pitch
stories to the media is covered under the retainer fee. Utilities are big
companies and usually receive feature articles of a full page or more. If a
press release generates a story in the top three publications of each business
category, then it would only take two press releases to generate the same exposure
that would be generated by a million dollar advertising campaign. If a utility did six releases per month that would equal or 72
press opportunities per year. If each press release only generated one story,
which turned out to be a full page article, at a value of $10,000 in advertising
space, that would equate to $720,000 per year. If the press release
resulted in 5 news stories, then the same campaign would generate more than
360 stories worth $3.6 million. For example:
Using the figures above, receiving 360 stories would generate
about 65 million gross impressions or readers that read the campaign stories. If 1/2 of 1% (.005) of customers read an article on CFL light bulbs
and they responded by visiting a retail location such as the Home Depot or Lowe's for a
free product seminar, the campaign would cause more than 325,000 potential customers
to show up. If
each customer then purchased 50 CFL light bulbs to upgrade their house's lighting
system that would generate sales of more
than 16,250,000 CFL light bulbs. Using the same equation with a 5% response rate
and sales statistics would jump to an amazing 162 million CFL light bulbs sold. If 325,000 homes were able to save 0.3 kW over 1,998
equivalent kWhs, that would save more 649,350,000 kWh per year. The societal net
benefit results of this program would be tremendous. Most consumers do not trust the facts contained in a "paid-for"
advertisement, but if a local reporter writes a story and recommends what action a
consumer should take, they are five times more likely to believe the story and
follow the advice in the story. To sum things up, in this example, a publicity campaign costing
$250,000 would raise the awareness of more than 65 million potential customers to
purchase CFL light bulbs. The PR campaign would generate the same amount of
exposure as a $3.6 million advertising campaign, but would save a utility or an
energy consultant approximately $3.5 million in marketing costs. And, last, but not least, the PR campaign would be 5 times more effective than
any advertising campaign because news stories are much more believable than
advertisements or direct mail pieces. Thus, a public relations program costing $250,000 would provide
a 1,400% return on investment and save the utility millions of dollars in marketing
costs. Tie the public relations statistics to increased sales of CFL light bulbs
and the resulting kWh savings, and then suddenly a utility has some great numbers to
present to a state regulatory commission during open meeting proceedings. We can deliver similar results for any energy appliance product category,
energy business consulting firm or HVAC installation service.
Please call Robert Hoskins today at (480) 218-4441 to integrate a
public relations program into your marketing mix. We can work directly with a utility
company's internal marketing department or through third party energy consultants who
already have a marketing contract in place. Either way, our team
works in the background and will produce results for the front line management team.
Cogeneration & On-Site Power Production
Promotes the case for modern, clean and efficient localized power
production. Highlights the increasing importance of the power sector to the overall
development of the world's rapidly changing power generation industry. It informs
industry personnel about worldwide developments in cogeneration and distributed,
or decentralized, power generation through authoritative articles and case studies
written by leading international experts.
Electric Light & Power
Electric Light & Power is the authoritative source of electric & gas
industry business news for electric and gas utility executives and management.
Each month, Electric Light & Power provides insight into industry news, financial,
legal and regulatory issues, and reviews T&D, technology, information systems,
customer systems, and electric and gas trading trends. This single source provides
a broad view of the electric utility industry, with in-depth analysis of key business
issues and regular interviews with industry leaders. Power Magazine
Published since 1882 and read by managers and engineers, POWER is
the oldest and most trusted source of information in the energy industry. Coverage
includes boilers and combustion systems, environmental management; instrumentation,
controls, computers, and software; information technologies; natural gas, oil, coal,
and renewable fuels; nuclear power; pumps, compressors, valves, and piping; turbines,
engines, and generators; water treatment.
Power Engineering
The magazine of power generation technology. Established in 1896, Power Engineering
magazine is the comprehensive voice of the power generation industry that provides
readers with the critical information needed to remain efficient and competitive in
today's market.
Public Utilities Fortnightly
Public Utilities Fortnightly is the utility industry standard--totally independent,
Fortnightly editors present all sides of the crucial issues, especially the inside.
Public Utilities Fortnightly is read by top management in the energy industry. These
readers include officers, general and system operating executives, regulators and
key personnel in investor-owned electric, gas, telecommunications and water companies,
as well as municipals, independent power producers, fuel and specialty services,
professional services and arenas of the public sector with a vested interest in
public utilities management.
Renewable Energy World
Renewable Energy World effectively promotes all aspects of renewable energy
technology in the worldwide marketplace. Renewable Energy World provides authoritative
articles, case studies and essential news on global developments in the renewables
sector. Every issue includes features on wind power, solar thermal, photovoltaics
and biomass. Regular coverage is also devoted to geothermal, energy storage, small
hydro, and hybrid systems.
Sustainable Facility
The publishers of Environmental Design + Construction are excited
to announce a new publication for facility managers, building owners/developers and
energy and power management professionals. Sustainable Facility is a magazine and
website specifically reaching professionals overseeing commercial, institutional,
industrial and government facilities. Get the latest news and information unique
to the green facility community, including: · Energy conservation · Alternative
energy · Sustainable design/build techniques for building interior and envelopes ·
Water conservation techniques · Green cleaning and maintenance · Indoor Air Quality
(IAQ) · Cool Roofing · Green-focused repair/replace/remodeling · Daylighting
Today's Energy Solutions
Today's Energy Solutions will serve small and large energy companies,
manufacturers/designers of materials and components for alternative energy resources,
and a select group of government offices. Even with widespread conservation measures,
the need for electricity is estimated to increase by 40% by 2030. This demand for
energy is the new frontier for manufacturers with the foresight and determination
to design and build systems and components for generating new energy solutions as
well as reducing the cost and improving the capacity of existing energy sources.
Today's Energy Solutions is the only publication devoted to helping these manufacturers
succeed. With quarterly issues in 2008, Today's Energy Solutions will provide valuable
information to help manufacturing professionals improve productivity on current
processes as well as facilitate the creation of new processes for alternative energy
solutions.
Transmission & Distribution World
Transmission & Distribution World is edited for engineers and operating
professionals in the electric power industry. Feature articles are written primarily
by technical editors and industry professionals in the user and manufacturer groups.
Survey reports by the editors deal with industry practices and trends in specific areas.
Yearly editorial content includes feature articles on electrical transmission &
distribution, substations, construction, operation and maintenance, automation,
and other articles pertinent to the electric power industry. Non-feature editorial
covers new product reviews and industry news.
Utility Automation & Engineering T&D
Utility Automation & Engineering T&D is the power industry's
leading journal on electric power transmission and distribution automation,
engineering and information technology. Utility Automation & Engineering
T&D magazine is the most complete source of information on high-tech systems,
infrastructure, equipment and engineering innovations that drive transmission
and distribution. The magazine covers electric power from the generating
plant switchyard all the way to the customer's meter.
Utility Products
Utility Products, published since 1997, is a monthly magazine that provides influential
product information to the decision makers and specifiers in the power, telephone and
CATV markets. Our subscriber audience of 45,000+ is BPA qualified, and includes
utilities, municipalities and contractors. Our goal at Utility Products is to
provide readers with an interesting, reliable source of information at their
fingertips prior to making purchasing decisions. In addition to providing in-depth
articles written by Utility Products editors, the magazine accepts articles, news
stories, and new product information for publication from qualified outside contributors.
Available in Print version only.
Utility Regulatory News
Utility Regulatory News (URN) - the only weekly newsletter devoted to the regulation of
public utilities at the state level. It is the one place to look for full coverage of
the most important regulatory decisions affecting the telecommunications, electric,
natural gas and water industries Concise reports of important decisions by state public
utility commissions across the nation developments in the state and federal courts as
well as federal utility regulatory agencies.
Worldwide Independent Power
Worldwide Independent Power (WIP) is a global publication
providing all relevant information on the independent power and cogeneration
markets. It contains up-to-date business, technical and industry news,
country and company profiles, WIP's exhibitions and professional comment
and analysis. As power consumption continues to rise on a global basis WIP
will continue to lead the way in providing this information.
5. Non-Residential New Construction Demand Side Program
6. Small Business Demand Side Management Program
7. School Demand Side Management Program
8. Building Operator Demand Side Management Program
9. Energy Information Services Demand Side Management Program
10. Community Relations for Low Income Demand Side Management Program
Recommended DSM Press Releases
Residential DSM Publicity Campaigns
Consumer Products DSM Press Releases:
Residential DSM Press Releases:
New Construction DSM Press Releases:
Non-Residential DSM Publicity Campaigns:
Large Non-Residential (NR) Existing Press Releases:
Large Non-Residential New Construction Press Releases
Small Business Press Releases
Building Operator Press Releases
Energy Information Services Press Releases
School Press Releases
Demand Side Management Target Publications:
Why Utilities/Energy Consultants Should Hire a PR Firm
Demand Side Management PR Cost/Benefit Analysis
Call us if you would like to get exposure in these utility trade
magazines and numerous publications outside the utility industry:
Demand Side Management/
Renewable Energy Public Relations
Front Page PR specializes in building public relations programs for demand side management and renewable energy utility clients
Learn more...
Information Technology
Public Relations
Front Page PR specializes in building public relations programs for information technology clients
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Wireless (Wi-Fi & WiMAX)
Public Relations
Front Page PR specializes in building public relations programs for all kinds of wireless Internet Service Providers, Wi-Fi Hotspot Operators and wireless cell phone companies!
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National Franchise
Public Relations
Front Page PR specializes in building public relations programs for all kinds of franchisors and their local franchisees!
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Real Estate
Public Relations
Front Page PR specializes in building public relations programs for Real Estate clients
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Outdoor Adventure
Public Relations
Front Page PR specializes in building public relations programs for Outdoor Adventure clients
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