Building Top Business Franchise Opportunities Via Public Relations Information for Franchisees that Want to Start or Buy a Franchise Business Plan / Opportunity that's for Sale

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Top Franchise Business Opportunity Public Relations

Front Page Public Relations assists franchisors and franchisees by building successful Internet marketing programs that use a blend of proven marketing techniques to raise awareness, build Internet website traffic and generate increased sales for retail locations.

Franchisors love our programs because they generate a significant amount of leads from entreprenuers who are actively searching for a franchise business to buy.

Franchisees love us because we build programs that generate a significant amount of foot traffic to their retail locations, which result in increased sales and quick profitability.

Front Page PR's Internet Marketing Program is a 10-step process that is guaranteed to generate an increase in awareness for the franchisor's franchise business and at the same time it will drive heavy customer traffic to franchisee retail locations, which makes new franchisees very happy and very profitable in a short time frame.

The Internet marketing Program includes the following marketing processes:

Front Page Public Relations builds awareness for top business franchises that provide the best opportunites for new franchisees to find, evaluate and purchase a successful franchise business that will provide them with the best return on investment.

Our staff of media relations specialists have built positive relationships with many high-level journalists and editors over the past 16 years. We are experts at learning our clients' business and creating story angles that work well with many types of editorial environments such as trade magazines, business publications, business journals, newsletters and newspapers.

Front Page Public Relations provides two services for national and global franchise companies:

1. We provide national franchise public relations programs to get stories written in national franchise trade publications that create mind share awareness for new franchises. The primary goal for franchisor public relations programs is to educate new prospects on the features and benefits of their franchise and convince them to buy.
2. Once a franchisee is up and running, we also provide public relations, advertising and other marketing services in local market media to help them generate enough foot traffic to make their franchises profitable. The primary goal for franchisees is to sell products and services.

The first step that many Franchisors take to get exposure for their franchise is writing an advertising media plan that will put their firm's franchise and U.F.O.C. in front of as many potential franchisees as possible. Advertising is effective, but it is expensive and is limited by the amount of space that a company can afford to buy. Advertising is also cost prohibitive in a sense, because it does not provide sufficient credibility by itself to convince a prospect to buy a franchise.

The best way to sell franchises is to provide a steady stream of satisfied customer testimonials from people who have bought franchises. If a frachisee is willing to speak on the franchisor's behalf as having a great business model with a good return on investment and they are eager to talk about the positive relationship they have built with the Franchisor in a newspaper or trade publication article, many prospects who are trying to make a buying decision on which franchise to pick, will be encouraged to go with franchise that has the best track record in the articles they have read. Obtaining articles in leading franchise publications provides a great foundation for a franchisor to build on.

In addition to vertical franchise trade publications, like the ones listed below, generating positive stories in local newspapers and business journals will create a steady stream of people who want to buy a franchise.

There many ways to get stories in the newspaper or the local business journal. Announcing that the franchise is available in a given market and that, based on market demand, the franchisor expects to sell out of franchises quickly is a great motivator.

Another effective approach is to utilize subject matter experts that are working for the franchise. For example, a healthcare franchise can provide good industry commentary to a reporter who is working on a healthcare story. A high-technology computer franchise can do the same by working with for a reporter who is working on a story about dangerous computer viruses.

The more press coverage a franchise gets, the more potential franchisees will learn about the franchise. The same applies to local customers who are searching for products and services to buy. If they learn about the local franchisees, they learn about a new place to buy their product offerings.

The best thing about using publicity to build mind share awareness is that it is much more cost effective than advertising. An average monthly franchise PR budget can range from $5,000 to $20,000 per month and will reach every publication that might do a story on a given franchise. In addition, press releases do a great job in today's Internet marketplace of reaching customers directly.

One advertisement in a print publication might cost $10,000 and will only reach one publication's readership. So the maximum exposure you might expect is 50,000 readers for one week.

It is much more cost effective to spend $10,000 a month to generate as many different stories as possible in numerous publications using public relations.

If you want more information on using PR to promote a franchise, call us and we'll send you a free copy of the International Franchise Association's Franchisor's Guide to Public Relations. Call us at (480) 218-4441 and we'll email you a copy.

Call us, 602-326-0940, if you would like to get exposure in these franchise business publications:

Area Developer Magazine

Delivers vital information and business solutions to help multi-unit franchises make informed decisions to strengthen franchise systems, grow their brands and achieve their business objectives.

AreaDeveloper.us is the only online resource developed exclusively for area developers, just like Area Developer magazine. Area developers have in the last 20 years changed the dynamic of franchising. Although many franchisors are still looking for the one-unit franchisee, more and more are attracted by the fast growth and relative security of dealing with the area developer.

Business Franchise Magazine

Business Franchise is the only official publication of the British Franchise Association (BFA) - the industry's self-regulatory body - ensuring that communicating through its pages will build your credibility and your company profile where it matters.

Each month the BFA disseminates its own news to the industry through the pages of Business Franchise, including the announcement of franchise companies that have become new members.

BusinessWeek Magazine

BusinessWeek's Franchise News and Directory is edited to keep readers informed of important news that affects the business community in the U.S. and abroad, and to interpret, analyze, and evaluate these news events for franchise business management. Each issue features late-breaking news and economic analysis, as well as stories on international business, science and technology, information processing, management trends, marketing, corporate strategies, financial markets, government, personal business, and profiles of business leaders.

Entreprenuer's Be Your Own Boss

For more than 20 years, through editorial and exclusive rankings, Entrepreneur magazine has been the voice of franchising, bringing comprehensive coverage of the trends, companies, leaders and franchisees who have made this industry a force to be reckoned with.

With the introduction of the Franchise Zone, the publication has launched the most comprehensive franchise resource on the Internet. The new site combines editorial and research resources with Web experience to offer visitors the easiest way to find the information they're seeking. Readers can access all the franchise coverage from Entrepreneur magazine, plus news and content not found anywhere else in print or on the Web. Updated on a daily basis, the Franchise Zone is a one-stop shop for the latest and most thorough information on franchising.

Franchise Magazine

The Franchise Magazine is published by Franchise Development Services (FDS), an international franchise consultancy and publications group with its headquarters in the UK.

FDS has been involved in Franchising since 1981 and has developed a complete range of franchise products and services for everyone from established franchisors and franchisees to investors and companies not yet involved in franchising.

With offices established across the UK, Spain and Italy, plus networks in the Middle East and South East Asia, FDS is a Member of the International Franchise Association and an Affiliate Member of the British Franchise Association.

Franchise Handbook

The Franchise Handbook is the most complete and up-to-date publication offering franchises. Published quarterly, copies are sold on newsstands (bookstores, grocery stores and other retail outlets) throughout the United States, Canada and internationally. In addition, The Franchise Handbook is sold at franchise and business opportunity expos, through subscriptions and via the internet.

Franchise Times

Franchise Times is a leading news and information source for the franchise community. Both franchisors and franchisees read the Franchise Times to find information to help them with their business-with real estate, financing, operations, marketing, legal and technology issues.

Franchise Update

Franchise Update is a targeted, quarterly magazine aimed at keeping franchise executives on the cutting edge. Our readers are professionally sophisticated, affluent, well-educated, and upwardly mobile. The competitive atmosphere in franchising today is fierce and market share is at a premium. This means franchise executives on the move look for time-saving ways to get the information they need to stay ahead of the pack.

Franchise World

Edited for franchise company executives and franchisees. Covers trends and developments, franchise operations, legislative initiatives, international developments, and franchisee relations. Includes a resource center, calendar of events, discussion forums, and a bookstore.

Inc. Franchise Directory

Inc.com, the website for Inc. magazine, delivers advice, tools, and services, to help business owners and CEOs start, run, and grow their businesses more successfully. You'll find information and advice covering virtually every business and management task, including marketing, sales, finding capital, managing people, and much, much more.

Wall Street Journal Startup

Starting your own business or buying a franchise is tough, even in a strong economy. You'll have to research the market, secure financing, open a shop, hire employees and run the enterprise. WSJ Startup Journal can help. Our content comes from the powerful editorial resources of The Wall Street Journal, the world's leading business publication, as well as WSJ.com, industry experts and StartupJournal's editorial team.