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Click on the next button for more PR information: Learning the Right BuzzwordsAnother great way to get your press releases into the
hands of the right reporters, producers and industry analysts is to maximize the
use of key words.
Less than 10 years ago, the only way to
get your press release to the right group of journalists was via Businesswire
or PRNewswire. These wire services delivered proprietary news feeds to
news desks in media outlets around the world. If you wanted exposure to
reporters, You had to buy the right "geographic distribution" circuits
as well as the correct "beat-oriented" circuits such as healthcare or technology.
Today, the Internet and search engine companies
have dramatically changed the way information flows around the world, in one form
or another. While using the business wires to distribute press releases is still
a critical part of the communications process, the way a reporter searches for
news has changed dramatically.
Now all a reporter has to do to collect news releases
is go to
Google News and build a
News Alert,
which then sends them news based on key words
defined in their search profile. As a result, doing research on what terms are being
searched on the most in your industry is extremely important. Not only will you reach
the right group of reporters if your releases are written correctly, but you will also
reach every news portal on the Internet that searches for daily news using the same
keywords.
And, the same group of keywords used to promote
press releases should also be used in your web pages' metatags, descriptions
and keywords. Doing so will help the top 10 search engines not only find your
press releases, but also the pages of your website that promote your products
and services and tell customers where and how to buy them.
To reiterate, including the right keywords
and professional terminology in your press releases, marketing materials and
web pages is very, very important. |
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