Our staff of media relations specialists have built positive relationships with many high level journalists and editors over the past 16 years. We are experts at learning our clients' business and creating story angles that work well with many types of editorial environments such as trade magazines, business publications, business journals, newsletters and newspapers.

We provide national outdoor adventure operators public relations programs to get stories written in national outdoor advenuture trade publications that create mind share awareness for new outdoor advenuture operators. The primary goal for outdoor adventure public relations programs is to educate new adventurers on their trips and outdoor adventures their outdoor advenuture operations and convince them to sign up for a trip.

The more press coverage an outdoor adventure operator gets, the more potential thrillseekers will learn about their outdoor adventures.

The best thing about using publicity to build mind share awareness is that it is much more cost effective than advertising. An average monthly franchise PR budget can range from $5,000 to $20,000 per month and will reach every publication that might do a story on a given franchise. In addition, press releases do a great job in today's Internet marketplace of reaching customers directly.

One advertisement in a print publication might cost $10,000 and will only reach one publication's readership. So the maximum exposure you might expect is 50,000 readers for one week.

It is much more cost effective to spend $10,000 a month to generate as many different stories as possible in numerous publications using public relations.