Providing Search Engine Marketing (SEM), Search Engine Optimization (SEO) Key Word Generation, and Optimized Website Content Services

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Internet Search Engine Optimization

Recently, a Front Page PR team conducted research study on 200 leading companies based in the Phoenix area that were listed in the local Business Journal's Books of Lists. An astounding 60 percent of those companies did not have their websites optimized for the industry's top search engines.

In the early days of the Internet, tons of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) companies popped up overnight promising to deliver guaranteed positioning within the leading search engine's Top 10 search results. Most of these companies have gone out of business, but some good ones and some bad ones are still selling their services. (We're one of the good ones)

Search engine companies try very hard to make their search results as accurate as possible. If fact, Google SEO, Yahoo SEO and MSN SEO all publish their own search engine guidelines on how to do it the right way. We abide by all of their rules.

Just remember this, if a search engine optimization offer sounds too good to be true, it probably is. If they promise you guaranteed top 10 ranking, be wary. Nothing is guaranteed. What most people don't realize is that the search engine companies like Google, Yahoo and MSN have some very smart people working for them and they quickly catch people that use deceptive tricks to mislead the search engines. And, people that get caught cheating and their customers usually end up on the search engine companies' black list.

While it might seem that search engine optimization should be a very sophisticated process and just as complex as rocket science, in reality it is a very simple process.

There are many easy to implement steps that will set up your website's pages to be indexed properly by the leading search engines. The key is making sure that all of your pages have appropriate titles, descriptions, key words, plenty of relevant content, terms and hypertext links with the appropriate keywords that researchers and readers are searching for in order to find your products and services.

It is so simple you can do it yourself. However, if you don't have the patience to do the research or the time to fix the following the following SEO items, please contact us.

We'll fix the following items for you, except developing content, for a 1x time fee of $200 per page.

Title Tags - Every single page in your website should have a unique title which describes the contents of the page. The title tag is used to tell search engines what information the page contains. When doing Google searches, the title of your page is what shows up as the first line of each item of the returned search items.

Description Tags - Same deal. The description tag tells search engines what the content on your page is all about. The 2 or 3 sentences under the headline that show up in a search engine results usually comes from the description tag. No description, means no paragraph. No paragraph means you'll be at the back of the line. Descriptions should contain your key selling messages. In other words, when the search results are returned to a reader, your description show say, "Looking for x, y and z services, please click here to free information, white papers, tutorials, and how-to-buy guides." Remember, make sure your "call to action items" appeal to your customer's buying needs.

Key Words - Key words aren't as important as they used to be, but they still play an important role. Keywords on the page should include your company's name, product and service names, plus important keywords that are associated with the company's products and services. For example, do a google search on the key word "broadband wireless." You'll see that our client, the Broadband Wireless Exchange is #1. That is because all of their pages have been properly conditioned for search engines.

Header Tags - Good programmers include the heading of a page in header tags. Search engines record note these tags as the headline of the page. Header tags should include the same terminology as the title tag. The h1 tag is the main header and subheads should go from h1 to h2 to h3 and so on.

Visual Text - Make sure that there are several visual text strings with similar hypertext links underneath.

Hypertext Links - The hypertext links underneath need to contain the same keywords. For example, Front Page PR wants to be found in search engines under the keyword public relations. Therefore, we have lots of links like this one, Public Relations. It contains both the right text words "Public Relations" and the underlying /public_relations/ hyperlink. Simple, but very, very effective.

Content - Content is king. Combine the other steps mentioned above with lots content that contains the same keywords, titles and hypertext links and your site will be on its way to the top 10. Is that guaranteed? No. But with all these things are done properly, your site will definitely rise in the rankings.

Submitting Optimized Pages - Last, but not least, once you get your pages optimized, you should manually submit every one of the to the top 10 search engines. It may take 4-6 weeks for the search engines to spider your site, but once they do, your website will rise dramatically.

Now that we've told you all about search engine optimization, you might be wondering, "Why would a PR firm care about SEM or SEO?" The answer is simple. Even though we specialize in doing public relations work, we also understand technology. And these days, being able to leverage technology to make your public relations activities successful is critical.

For example, just like web pages, press releases need to be written with the same concepts in mind as SEM. Why? Because there are many Internet search applications that utilize the same type of search technology as search engines to find your release and deliver it to various places around the Internet, such reporters' email boxes, RSS feeds that collect news items, Blogs and other independent news sites that collect and redistribute content based on keywords. Every major wire service now uses Real Simple Syndication (RSS) to collect and disseminate news. Reporters build news alerts that collect information and send it to them on a daily basis based on keywords such as broadband wireless technology, commercial real estate or cosmetic surgery.

If your news releases don't contain the most searched on terms and keywords for your industry, your news release will never make it to reporter's inbox nor will it be found and published by the millions of news sites around the globe that will carry your news if written properly.

The goal of proper Search Engine Optimization serves two purposes:

1. It improves our client website's ability to be included in the top 10 results that are returned to readers looking for their products and services.

2. It gives us the ability to go to a client's source code and cut/paste the keywords from the client's metatags into the search engine optimization forms we use when completing the steps of submitting news to popular newswires such as Marketwire, Businesswire and PR Newswire.

All leading wire services now offer the opportunity to enhance your press releases by adding a list of keywords to press releases to make sure that the most appropriate reporters, Blogs, and independent websites receive and publish your news.

SEO is a simple, but very important part of the integrated marketing communications business process. Adjusting your meta tags, hypertext links and the content of your website's pages is an easy way to get your company's website on the front page of Google's, Yahoo's and MSN's search engine results. Let Front Page PR show your company how to move from the back of the line to somewhere very close to the front.

Front Page PR has great search engine optimization packages available that make it possible for small, medium and large businesses to optimize their pages for the industry's leading search engines.

Other Front Page PR Marketing Communications Services

Front Page Public Relations is a growing firm and welcomes new clients to contact us so that we can show you how we will improve your company's visibility through public relations, advertising, search engine optimization, superior website content development and other marketing communications services. Call us right now! (480) 218-4441.