The "Building a Solar Power Industry in Arizona"
seminar series will follow a presentation template that will deliver a regular
set of solar business development message points designed to educate
residents/businesses on why they should install solar power systems;
where they can get free funds to help pay for solar power installations;
the number of jobs that the solar industry will create; and the amount of
carbon emissions that will be reduced over the next 30 years worldwide
by renewable energy resources such as clean, green solar power.
Each "Building a Solar Power Industry" seminar segment will
follow a consistent format, but the messages will change from month to month.
The series will take 12 months to complete and at the end of the program
we should have enough information published so that anyone interested in getting
into the solar business will have a wealth of information to research on the solar
industry.
The first seminar will follow this agenda, but the format
may evolve over time to better suit attendees' expectations:
AriSEIA - Distributed Generation/Concentrating Solar Power
University Solar R&D - Roadmap to Solar Power Technologies
Solar Vertical Segments - Business Plan to Create Solar Power Jobs
Mandates - Renewable Energy Standard for Clean, Green Power
Utility Solar Incentives - $1.2 Billion to Spend on Renewables
Leading Edge Solar Technology - Best of Breed Solar Products
Real World Installations - What Customers Should Expect
Solar Tabletop Displays/Question & Answer Sessions
The overarching message of this event will be to present
a business case to residents, businesses and the federal government on
why Arizona is positioned to become the #1 producer of solar power in
America due to its aggressive programs to generate clean, green power
from distributed solar power systems on homes and small businesses as
well as very large utility-grade concentrating solar power plants under
Arizona's massive solar insolation footprint.
AriSEIA will open the presentation and introduce its solar membership
to the general public and show consumers and businesses who to contact to
buy and install distributed generation solar power power systems and/or solar
thermal water heaters. AriSEIA will also present information on its members
that are working to produce large utility-scale concentrating solar power plants
in Arizona at the commercial level.
Universities will cover the latest solar power projects
they are working on, the number of solar semi-conductor engineers that graduating from their
faculties and the current solar technologies that are being researched and developed
as well as new solar semi-conductor technologies that are being certified
for public consumption.
AriSEIA will address the corner stones of public policy that need
to be implemented by the Arizona legislature in order to support and build
a solar/renewable power industry in Arizona.
GPEC will present a business case on why Arizona is the
best place to spend a large portion of Obama's $150 billion renewable energy
program due to our huge insolation foot print and large pool of professional
semi-conductor talent. GPEC will cover tax incentive programs that the Arizona legislature
needs to pass in order to attract solar semi-conductor manufacturing plants and
concentrated solar power plants that would generate wages amounting to $19.4 billion
between 2010 and 2030 that would be paid out for solar construction, and
additional solar operations and maintenance jobs that would add another $128 million
to the total.
ACC will cover the Renewable Energy Standard and the mandated
requirements for 15% of Arizona's energy to be generated by renewable energy
resources and a net Metering program that allows customers to spin their electricity
meters backwards while producing their own clean, green energy. The ACC
will detail the funding available from every regulated utility as well as
why federal funds from Obama's promised 10-year, $150 billion renewable energy program
should be spent in Arizona to generate thousands of green megawatts and
create thousands of jobs in Arizona.
Utilities will cover the renewable energy and demand side management
programs being implemented to provide incentive/rebate programs to finance the
installation of renewable energy systems and encourage transformation to the
most energy efficient structures possible.
Solar Manufacturers will cover the most cost-effective solar
technology in the market right now, the features and benefits as well as the
return on investment for buying their products and services.
Solar Installers will cover the actual step-by-step process of
evaluating different solar technologies, maximizing each customers solar potential
and filling out incentive/rebate program paperwork. This segment will also
highlight existing customers, their goals and objectives for solar power
installations and their perceptions on what the real return on investment
was for their installation.
Solar Tabletop Displays will be set up at the back
of the room by solar retailers, vendors and installers to let potential
customers examine solar power products and ask questions about real world
installations and what types of return on investment they can expect to
receive.
Finding Investment Capital and Small Business Venture Capital
Working with the Small Business Administration
Working with Local Business Chambers of Commerce
Marketing Solar Products/Services to Residential and Commercial Customers
Taking advantage of solar subsidies, investment tax credits, production tax credits, property tax reductions and income tax write offs to
fund your business model
Vertical Business Opportunity: Green Shopping Malls/Super Centers
Utility Renewable Energy/DSM Energy Efficiency Incentive/Rebate Program
Solar vendor/reseller/installer marketing tables
Additional Energy Efficiency Bonus Sessions:
Designing tax & property packages to attract solar manufacturers
Conducting Arizona home power audits to identify energy vampires
Top 10 green steps to take before installing a solar power system
Building rural green neighborhoods with solar power systems
Collocating technology business parks with solar power plants
Arizona's Solar Insolation Footprint Offers Unsurpassed Distributed Generation Solar Development (Photovoltaic (PV))
Arizona's Solar Insolation Footprint Offers Unsurpassed Utility Grade Concentrating Solar Power (CSP)
Arizona's Location Serves as Central Hub for Solar Markets in California, Colorado, New Mexico,
Nevada and Texas
Arizona's University System is Producing Superior Solar Engineers
Arizona's ASU Poly Photovoltaic (PV) Certification Process is 1 of only 3 in the world (the other two being
in Northern Italy and Germany
Arizona's ASU Power Systems Engineering Research Center manages a consortium of 13 universities
and 39 industry companies in a program funded by the National Science Foundation
Arizona's universities have clean rooms, monitoring and evaluation equipment and characterization
equipment that can be used for research and development of 3rd generation solar cells
Arizona Public Service (APS) electric utility operates the Solar Test And Research
(STAR) facility to provide solar resource monitoring, performance testing of new solar
products, and to act as a staging area to ready and test equipment being installed for
customer service.
A University of Arizona solar industry research report laid out a business case
for Arizona based on developing 4,300 megawatts of solar generating capacity, which
would cover about 20.5 square miles.
The University of Arizona research report concluded that Arizona could cap out
at $2.5 billion investment in solar infrastructure a year in 2025, up from an
estimated $84 million in 2010.
The report also stated that building the 20.5 square miles is expected
generate wages of $19.4 billion between 2010 and 2030 that would be paid out
for solar construction, and operations and maintenance jobs that would add another
$128 million to the total.
Arizona's Population Growth Rate Continues to Increase
Arizona's Economic Growth Rate Continues to Increase
Arizona's Real Estate Market Offers Abundant Tracts of Affordable Land for Solar Development
Arizona's State Trust Land Tracts can be use for large scale solar development
Arizona's Labor Costs are cost-effective compared to other states
Arizona's Tax Rates are competitive compared to other states
Solar Seminar Promotional Activities:
Libraries' monthly newsletters
Leading solar associations' monthly newsletters
Press/Analyst invitation (media advisory) two weeks prior to event
Search engine optimized press release one week prior to event
Media relations campaign targeting local and national media
Media relations campaign targeting business-to-business media
Build solar power subject matter experts database
Build solar power media center news story building blocks
Search engine optimize all solar websites to be found
News stories in local print and broadcast media outlets
North American Press Syndicate mailings to rural media outlets
Direct mail invitation to local zip codes if budget allows
Newspaper advertisements if budget allows
Radio advertisements if budget allows
Call Center outreach campaign targeting high-income prospects
Conduct 12-month solar seminar series
Solar vendor/reseller/installer event marketing tables
Press conference via bridge to allow national media participation
Record and upload solar series videos to major video distribution sites
Solar Power Seminar's Target Audience:
Residents in Arizona's top 12 wealthiest zip codes
Residents in Arizona's lowest income zip codes
Small Office Home Offices with tax liability of $25,000 per year
Small Business Owners with tax liability of $25,000 per year
Large Corporations with tax liability of $300,000 per year
Solar Seminar's Sales Strategies
Educate everyone on Arizona's solar insulation footprint
Show residents how to invest $13k to build $55k of home equity
Show businesses how to invest $13k to build $55k of facility equity
Show corporations how to invest in large systems for good ROI
Provide free Solar RFP template for residents/businesses to copy
Detail the market demand for new solar businesses
Detail the number for jobs created by solar industry growth
Detail the reduction of carbon emissions as solar industry grows
Detail the PR benefits of becoming "green power" producers
Detail the value of providing shade to encourage retail foot traffic
Detail the universe of prime rooftop space available for solar
Detail the universe of prime parking lot space available for solar
Detail the $60 million pool of RES incentives/rebates
Detail the vertical business segments to target for solar installations
Detail the business opportunity waiting for solar manufacturers
Detail the business opportunity waiting for solar installers
Detail the business opportunity waiting for solar venture capital
Detail the economic stimulus of building solar industry in Arizona
10-Steps to Guarantee the Seminar's Success
Build 12-month Solar Seminar Series
Build consistent solar message map/sound bites
Build multiple synchronized media relations campaigns
Build database of solar industry supply chain
Build database of successful solar customer installations
Build proven return on investment case studies
Build SEO solar website to educate solar researchers
Build vendor/reseller/installer marketing tables at each event
Build qualified business lead generation system
Build call center inbound/outbound telesales program
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