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 Information Via RSS Feeds |
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Click on the next button for more website development information:
Building RSS Feeds to Deliver Streams of Information
There are many different reasons to provide a steady
stream of information from your company's website using Real Simple
Syndication (RSS) technology. The primary reason is that search engines
love RSS feeds because RSS feeds are the quickest way for them to
archive all of the newest information being posted to your website.
Another major reason is because people who want to
stay abreast of what your company is doing can subscribe to your news
feeds and get all of your company's information delivered straight to
them via email or have it sent directly to a personal RSS feed
aggregator, such MyYahoo
or MyMSN.
RSS feeds were designed to enable mass distribution of
content without using email addresses. As soon as spam entered the
Internet environment, trying to communicate
with customers via email has become a losing battle. Spam blockers,
spam filters and other security applications continually thwart the delivery
of sales materials, marketing materials and other correspondence
from reaching potential customers. RSS feeds are the best way to get
information disseminated around the Internet and easiest way around
spam filters.
RSS feeds work in a similar manner to the way opt-in
email was supposed to work, except there are no email addresses involved.
You can put an
Add this RSS Feed to MyYahoo button on your website that allows
customers to click
and build a personal news site that collects information via RSS feeds.
Once a customer subscribes to your RSS feed, your news, sales information
or marketing updates are delivered right to their news page or inbox,
completely bypassing all spam filters. Customers like to receive information
this way because they can turn it off and on whenever they want.
RSS feeds leverage keyword technology publish information
to an amazing array of news portals and RSS feed directories. These directories
scan your RSS feeds, catalog the informating using key words and
store it in repositories where future websites, Blogs, and RSS aggregators
can find it, access it and read it to bring them up to speed on what your
company is doing. We cannot stress enough how important it is these days to
make sure all of your marketing materials always contain a carefully selected
set of
keywords, terminology and buzz words that are actively searched for by customers
in your industry. Another reason to publish your company's information via
RSS feeds is because it will encourage all of the search engines to visit
your website every single day and inventory every new item it finds.
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